Our supply chain is very simple, trackable and energy efficient.
We order flowers either directly from the grower or from a British flowers wholesaler and in that way the grower will only cut the flowers that are preordered.
We also buy only what we can sell and if we have any spare blooms, we donate and brighten the life of the residents of an elderly home close to our studio.
This process allows us to deliver the flowers to your doorstep in the minimum possible time and for you to enjoy the flowers at their freshest.
Our flowers never sit around in a very high energy consuming warehouse fridge like in many cases when you purchase imported flowers.
The classic supply chain can keep flowers in the refrigerator up to 2 weeks with the relevant energy use.
Talking about waste… the classic supply chain will waste approximately 1 in 3 stems, and if you scale this up on a yearly basis you are talking about millions of blooms, wasted land, labour, resources and fuel.
We only use seasonal flowers and so we can’t source hundreds of varieties of flowers.
Our limitation is our strength!
Each season has its own bloom star and we can guarantee that they are looking stunning as ever, like the scented garden rose between early May and late autumn.
We are experiencing an Ethical British Flowers revolutions with lots of new flower growers opening every month across England.
After many years of decline, the British Floral Industry is starting to truly starting to bloom again and we love being a part of it!
The more the independent flower growing movement thrives within the UK, the more accessible home-grown seasonal flowers will become and the less we rely so heavily on importing.
Shifting to locally grown blooms to decorate our houses, work spaces and weddings has the potential to lower the carbon footprint of the industry and give us better control over the working conditions in the fields where our flowers are grown.